Looking at the World through Multiple Revenue Streams

I’m a Pagan writer in that I happen to be Wiccan, and I happen to write for publication. Not all the topics I write about are occult related, though due to a strange double-scarcity I find it easier (minimally so) to get my occult-topic work published. Since what I have written to date focuses on the short-work market – magazine articles, book reviews, blog and Internet posts and other concepts that cater to the attention-span deficient – I haven’t exactly found my way to great riches and fame through my writing.

Having had a few years to step back and observe, I don’t think anyone has, even the book and novel writers. The only wealthy Wiccan I can name off the top of my head – besides that guy that won the lottery – is Fiona Horne. And her money didn’t come from books, they came from her music career; her books are really just an extension of herself as a brand. From a business perspective, there’s nothing wrong with that, but I know our audience: if you bring up business savvy there will be someone who gets unhappy with it and sees it as aspiritual. Nevermind that but for the grace of commerce we wouldn’t have the books that we do.

Writing on Pagan topics alone does not, as far as I can tell, sustain anyone. We have a niche market, and while there’s some financial support in that niche market, it’s still a niche. And Pagan writers aren’t the only ones who have to face this; writers of other genres also make limited funds; when it comes to not being able to carve out a living from writing, it’s actually a writing economy thing, not a Pagan economy thing.


I was recently at a convention where I sat on a panel with other professional writers, and nearly all of them a)had someone to support them while they worked or b)had a 40 hour a week job where they could surreptitiously work on their books. One writer even reported that she used her vacation time every year to finish her novels. In a world where mental health professionals are telling us to use vacations for vacations lest we work ourselves into early graves, that’s got to fall on a frowny-face diagnosis.

In my graduate school detour, when I mentioned this difficulty, my professor replied, “Find a patron!” In other words, sugar daddies are the way to go. While my personal health has had to win out over my personal morality on that one, what my professor said, half-joking, wasn’t that far from the truth. The writers of other genres that I know that are writing full- time are on fellowships and grants; even those that stumble into a bestseller are more likely to stumble on a reduced student loan payment than they are into any kind of lasting wealth. Most of them, like me, however, are operating with a sideline business or pouring coffee while vainly hoping for someday.

There are no big breaks in print writing these days, and while blogging for money is at the moment a rage, it’s probably not going to hit the Pagan circuit. OK, let’s face it, it’s not going to hit the Pagan Circuit or it would have happened long ago. Just like writers of every other genre, we live in a world of multiple revenue streams. While writing can be a source of income, it’s just one source of income. I would venture a guess that most writers also work a full time job or run at least one other business.

So you can imagine my amusement, when at the panel,  when I stated that I run a natural perfumery and I write, another writer asked me which I was going to choose. She didn’t recognize any irony in that whatsoever as she went on to talk about her full time job.

I think there hovers the misapprehension/dream of the possibility of “writing full time.”  While a retired minority may do it, that doesn’t really happen. Well-known writers like Starhawk and Z. Budapest travel, teach and host workshops for a fee; others run occult shops and sell their skills as astrologers and tarot readers; I would guess that most, however, work a 9-5 or 6-6 and then stay up entirely too late working on their manuscripts as they can.

A writer isn’t just a writer. A writer has to juggle life within and life without, both financially and spiritually.


  1. Fiona Horne

    Diana, you may be interested to know that I am far from wealthy (financially anyway-I experience great spiritual wealth)
    Even with publishers like Random house and Simon and Schuster, advances are very small, rarely recouped unless you are at a mainstream level like Deepak Chopra (wiccan/pagan books do not have the same mass appeal). The only Wiccan I know who ever made a decent ‘wage’ is Silver Ravenwolf who experienced unexpected success with her ‘Teen Witch’ book. Phyllis Curott received an excellent advance for her first book, ‘Book of Shadows’ (a 6 figure amount), but it did not recoup that I am aware of and the climate was different in publishing then. Its a tough market now.
    You may also be interested to know I never made money from my band – we were poorly managed and at the end of 7 years of hard dedicated work I had nothing to show for it – only a legacy of debt.
    I make the effort to present myself positively in the media – I am experienced in the entertainment industry having worked in it over over 20 years now (since I was 17).
    So I give the impression I am wealthy of pocket – but I am not. Though I remain commited and focused on my personal wellbeing and I continue to not give up as I attempt to secure work that supports me so that I can continue to help others with my spiritual work and insights.
    Life is a miracle and there is more to wealth than money.
    Blessed Be

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