There’s so much stuff out there about blogging for bucks, SEO strategy, and so on. The key advice – and advice I’m approached for often – is about writing “great content.” Just as there’s no way to guarantee you write a great novel, great investigative piece, great whatever, there’s pretty much no way to ensure you write “great content.” You just keep writing, and hopefully have the humility (by humility, I mean self-awareness as opposed to ego-awareness) to continually improve.
For me, the trick is to keep content flowing. If it’s good, wonderful, and if it’s not so good, the next thing will be coming soon enough. Right now I’m doing what I’m terming a massive “write off” of Fat Chic. I’m notorious – and at times infuriating to marketers – for writing out posts months, sometimes even seasons, in advance. I then let it dwindle down, run virtually no content for awhile, and then suddenly pick back up without warning. Most wish I’d run according to their schedule, but since the majority of PR contacts I get seem to have employees who fully believe people are dying of not having X Brand pants, I tend to run on my OWN schedule instead of theirs.
I’m doing this as a sort of working “breather” between drafts 5 and 6 of the book on divorce. I’m sure I could just upload it to the publisher right now, but since I made some fairly time-consuming marketing promises in my book proposal, I’ve got to do whatever I can to a)get some income happening while I’m working on a book with no advance and no guarantees and b)free me up to work on more intensive content for Fat Chic. I actually don’t want it to be ALL light and fluffy; my first passion in writing came as an investigative journalist and there are deeper stories to pursue that can’t be written on your typical blog schedule. [More photos/visuals behind the cut.]These are the items used/to process that I can physically show you here. There’s actually more – I still owe my readers a tour of my closet/a series of photos of my wardrobe, and I have a lineup of relevant books, movies and TV shows to review as well.
We’ve all got our methods for keeping content going. I prefer to keep it going OVER “staying fresh.” I’m a bit of a historian, so digging BACK to me is just as valid an approach as being “up to the minute.”